气味-Duets188bet appbog https://www.188bet appduetsblog.com Collaborations in Creativity & the Law Fri,2019年1月4日00:23:29+0000 en-US 每小时 1 https://wordpress.org/?V= 4.9 格莱德号1,2,三,4,还有…香奈儿号。5? https://www.188bet appduetsbog.com/2018/03/articles/articles/glade-no-1-2-3-4-and-chanel-no-5/ https://www.188bet appduetsbog.com/2018/03/articles/articles/glade-no-1-2-3-4-and-chanel-no-5/回复 Fri,2018年3月23日13:00:37+0000 Kyle Kroll 广告 文章 品牌化 Famous Marks Fashion 侵权行为 寻找广告 Marketing Non-Traditional Trademarks Product Configurations Sight 嗅觉 古怪的想法 商标 Chanel 香气 Glade no 1 2号 3号 4号 no 5 数字 perfume 相似性 商标 https://www.188bet appduetsbog.com/?P=38976 最近,a friend and I were watching The Bachelor—I know,I should be ashamed.在其中一次商业休息期间,屏幕上出现了一个斑点,显示一个穿着优雅裙子的女人穿过走廊。她变成了一个门口,蓝色,闪烁的灯光投射到她的脸上,好像她在水下。a speaker…<p><p>the post<a rel=“nofollow”href=“https://www.duets188bet appbog.com/2018/03/articles/articles/glade-no-1-2-3-4-and-chanel-no-5/”>glade no.1,2,三,4,还有…香奈儿号。5?</a> appeared first on <a rel="nofollow" href="https://www.188bet appduetsblog.com">DuetsBlog</a>.</p> <a href="//www.max2host.com/2018/03/articles/articles/glade-no-1-2-3-4-and-chanel-no-5/">Continue Reading</a> 最近,a friend and I were watching <em>The Bachelor</em>—I know,I should be ashamed.在其中一次商业休息期间,屏幕上出现了一个斑点,显示一个穿着优雅裙子的女人穿过走廊。她变成了一个门口,蓝色,闪烁的灯光投射到她的脸上,好像她在水下。屏幕外的扬声器说,“为你的家打开一个美丽的新体验的大门。”商业广告在一个小瓶子上喷上一个喷嘴。瓶子的形状很典型,但它的包装包括:near the top of the bottle,“不”。3." Are you thinking what I'm thinking?立即,my mind goes to Chanel's timeless No.5香水。<p>The speaker continues,引入“Glade Fine香水雾”,然后女人穿过垂直的空气-水表面,好像她进入了星际之门。她穿过边界,漂浮在隔壁房间里,which is filled with water.演讲者把“薄雾”描述成一束“花束,比奇伍德还有在空气中低语着一个故事的郁郁葱葱的水果。“我们还了解到薄雾中充满了“精油”和“精心制作”。想象?我们有一种香味。”然后屏幕显示“Glade”标志,说话者识别“S.C”。约翰逊,A Family Company.“为你自己找一找:<p><p><a href=“https://www.ispot.tv/ad/w8tj/glade atmosphere collection fine fr香mist imagination”><img class=“size large wp-image-38979 AlignCenter”src=“https://www.duetsbog.com/files/2018/03/03188bet appcae5ed-9ad3-43ba-88f3-2e4515551af6-650x487.png”alt=“”width=“650”height=“487”srcset=“https://ww”w.duetsbog.com/files/2018/03/03cae5ed-9ad3-43ba-88f3-2e4515551af6-650x487.png 650w,https://www.188bet appduetsbog.com/files/2018/03/03cae5ed-9ad3-43ba-88f3-2e4515551af6-300x225.png 300w,https://www.188bet appduetsbog.com/files/2018/03/03cae5ed-9ad3-43ba-88f3-2e4515551af6-768x576.png 768w“尺寸=”(最大宽度:650px)100vw,650px“/>.<a><p><p>after watching the commercial,我朋友说,“嘿,听起来不太像香奈儿吗?5?" I thought the same thing.只需看看广告中的“Glade Atmosphere Collection”的品牌推广即可:<p><p><a href=“https://www.glade.com/en/Atmosphere Collection”><img class=“size large wp-image-38980 AlignCenter”src=“//www.max2host.com/files/2018/03/cb62ce6c-cc188bet app45-431a-8e2a-378d13c9073e-650x476.png”alt=“”width=“650”height=“476”srcset=“//www.max2host.com/files/2018/03/cb62ce6c-cc45-431a-8e2a-378d13c9073e-650x476.png 650w,https://www.188bet appduetsblog.com/files/2018/03/CB62CE6C-CC45-431A-8E2A-378D13C9073E-300x220.png 300w,https://www.188bet appduetsblog.com/files/2018/03/CB62CE6C-CC45-431A-8E2A-378D13C9073E-768x562.png 768w,https://www.188bet appduetsblog.com/files/2018/03/CB62CE6C-CC45-431A-8E2A-378D13C9073E.png 994w" sizes="(max-width: 650px) 100vw,650px“/></a><p><p>now compare the“no 1,”“no 2,”“no 3,”and“no 4”for the above bothes to the chanel no.5<a href=“http://tmsearch.uspto.gov/bin/showfield?”F=Doc&State=4803:1QK77Y.2.6“>注册标记</a>(which,顺便说一句,从1960年开始注册,而<a href=“http://tmsearch.uspto.gov/bin/showfield?”F=Doc&State=4807:841ud.2.2“>”Glade Atmosphere Collection“mark</a>has only been registered since 2017):<p><p><a href=“http://tmsearch.uspto.gov/bin/showfield?F=Doc&State=4803:1QK77Y.2.6“><img class=“size full wp-image-38981 AlignCenter”src=“//www.max2host.com/f188bet appiles/2018/03/334331f7-91ea-4f31-976c-5c71b46e18ea.gif”alt=“”width=“273”height=“140”/>=<a><p>notice the similariencies?The ‘o' of the "No" is super-script in both marks.而且,as anyone who passed Kindergarten will surely agree,人们不禁会直觉地注意到,没有。5遵循1,2,三,and 4.再加上空气清新剂和香水很相似,在某种意义上,and you have a formula for some potential consumer confusion.The use of small bottles and elegant advertising furthers the connection.And when you consider the historical fact that Coco Chanel <a href="http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4807:841uud.2.2">picked No.5 from a batch of perfumes labeled 1 through 5</a> (as well as 20 through 24),人们不禁认为,这些相似之处不仅仅是巧合和偶然性,尽管花香很常见,that Chanel No.5有明显的茉莉花香,佛手柑(柑橘/辣橙)玫瑰,柠檬,linen,橙花(苦橙)依兰依兰(伍迪,“精油”),山谷里的莉莉,而艾里斯则将其与格莱德的大气收藏作了更为离奇的比较。的确,Glade "No.1" has scents of <em>jasmine</em> and <em>rose</em>,除了雪松和苹果。No.有豌豆和梨的香味。No.3渗出物<em>Beechwood<em>,<em>starruit<em>,还有椰子树。5的热带气息。And No.4是“广藿香的天鹅绒之吻[薄荷家族的一员]和琥珀”,这些香味显然类似于香奈儿的编号。5,即使分布在多个瓶子上。<p>你认为如何?Do Glade编号1到4号危险地接近5?Given the similar marks and smells,一个人只能进行比较。<p>The post<a rel=“nofollow”href=“https://www.duetsbog.com/2018/03/articles/articl188bet appes/glade-no-1-2-3-4-and-chanel-no-5/”>glade no.1,2,三,4,还有…香奈儿号。5?首先出现在duetsbog上188bet app https://www.188bet appduetsbog.com/2018/03/articles/articles/glade-no-1-2-3-4-and-chanel-no-5/feed/ 注册的香味 https://www.188bet appduetsbog.com/2018/03/articles/non-traditional-trademarks/the-sweet-嗅觉-of-registration/ https://www.188bet appduetsbog.com/2018/03/articles/non-traditional trademarks/the sweet气味of registration/回复 Fri,2018年3月2日13:02:49+0000 提姆席茨曼 Non-Traditional Trademarks 嗅觉 美国专利商标局 获得性显著地位 功能 合成粘土 玩DOH scents 气味 玩具 https://www.188bet appduetsbog.com/?P=38722 去年,我们尝了一口孩之宝的应用程序的味道,把它的play-doh®注册为“玩具模型化合物”。我们认为该应用程序对于功能拒绝还不成熟,但以缺乏后天的独特性为理由的拒绝似乎是必然的。5月26日发布的办公室诉讼,2017,...</p><p>The post <a rel="nofollow" href="https://www.188bet appduetsblog.com/2018/03/articles/non-traditional-trademarks/the-sweet-smell-of-registration/">The Sweet Smell of Registration</a> appeared first on <a rel="nofollow" href="//www.max2host.com">DuetsBlog</a>.</p> <a href="//www.max2host.com/2018/03/articles/non-traditional-trademarks/the-sweet-smell-of-registration/">Continue Reading</a> <p><img class=“AlignCenter wp-image-38715”src=“https://www.d188bet appuetsbog.com/files/2018/02/original-play-doh-650x650.jpg”alt=“”width=“251”height=“251”srcset=“https://www.duetsbog.com/files/2018/02/original-play-doh-650x650.jpg 650W,https://www.188bet appduetsbog.com/files/2018/02/original-play-doh-150x150.jpg 150w,网址:https://www.188bet appduetsblog.com/files/2018/02/Original-Play-Doh-300x300.jpg 300w,https://www.188bet appduetsbog.com/files/2018/02/original-play-doh.jpg 765w“尺寸=”(最大宽度:251px)100vw,251px“/><p><p>去年我们采取了a<a href=“http s://www.duetsbog.com/188bet app2017/03/articles/non-traditional-trademark s/hasbro-thinks-the-嗅觉-of-play-doh-is-a-trademark-will-the-uspto-agree/”target=“ou blank”rel=“noopener”>whiff<a>of hasbro's<a href=“http://tsdr.uspto.gov/casenumber=87335817&casetype=serial_no&searchtype=statussearch”target=“_blank”rel=“noopener”>whiffank“rel=”noopener“>application</a>注册其play doh®for”toy modeling compounds.“我们认为该应用程序不适合拒绝功能,but a refusal on the ground of a lack of acquired distinctiveness seemed like a certainty.</p><p>An Office Action issued on May 26<sup>th</sup>,2017,以缺乏获得的显著性为由拒绝申请。Office操作还包括一些信息请求,以确定是否应发布功能,too.</p><p>For the uninitiated,商标必须具有独特性,才能受到保护。因为气味标记不能具有固有的独特性,申请人必须确立“获得的显著性”,也称为“次要含义”,才能获得注册。基本上,获得的显著性意味着所声称的商标可能不是商品来源的标志,but because of advertising,commercial success,publicity,等。,公众已经开始认识到声称的商标是识别商品特定来源的标志。<p>for lawners looking for a good playbook as to how to establish acquired distingency,看看哈斯布罗的反应,filed on November 27.回答几乎包括了你可以要求的每一个证据。<p><p>it included the classics:<p><ul><li>sales numbers,自2004年以来,美国的广告数量超过10亿$77 million since 2004 in the U.S.</li><li>Longstanding use,自1956年以来,未经请求的媒体关注参考Play Doh的“Unique and Distinctive气味”及其“Legendary气味”<li>><ul>><p>it included new hits,就像消费者在社交媒体上谈论小时候玩耍的味道的截图。金博宝亚洲娱乐它还包括“由经验丰富的律师撰写的博客,他们对申请商标的来源识别功能和可注册性发表意见。”看看这些文章,you might even recognize a familiar <a href="http://tsdr.uspto.gov/documentviewer?caseId=sn87335817&docId=OOA20170526142952#docIndex=7&page=243" target="_blank" rel="noopener">blog post</a>.不用谢了,孩之宝。但在一个完全无关的笔记上,this <a href="https://playdoh.hasbro.com/en-us/product/play-doh-star-wars-bb-8-and-r-2-d-2:320EECFF-5056-9047-F5F6-F0A53941C8F8" target="_blank" rel="noopener">R2-D2 Play-Doh set</a> looks pretty great.Just saying.</p><p><img class="aligncenter wp-image-38717" src="https://www.188bet appduetsblog.com/files/2018/02/Play-Doh-Twitter-650x642.jpg" alt="" width="339" height="335" srcset="//www.max2host.com/files/2018/02/Play-Doh-Twitter-650x642.jpg 650w,https://www.188bet appduetsbog.com/files/2018/02/play-doh-twitter-300x296.jpg 300w,网址:https://www.188bet appduetsbog.com/files/2018/02/play-doh-twitter-768x758.jpg 768w,网址:https://www.188bet appduetsbog.com/files/2018/02/play-doh-twitter.jpg 772w“尺寸=”(最大宽度:339px)100vw,339px" /></p><p>The Response also included the obligatory declaration from a Hasbro head honcho to support these claims.声明总是至少有一个超出顶端的断言,您只是不能帮助,但包括。在这里,对某些人来说,玩DOH“就像他们母亲的脸一样容易辨认。”这可能有点夸张,但我不是说我不会把它包括在内。为了我,the gem is the strange but unforgettable fact that since 1956 more than 950 million pounds of Play-Doh had been sold.如果它包含了一个关于Doh Boulder的游戏有多大的参考资料的话。<p><img class=“AlignCenter wp-image-38718”src=“https://www.duetsbog.com/files/2018/02/play-doh-sculpture-641X6188bet app50.jpg”alt=“”width=“365”height=“370”srcset=“https://www.duetsbog.com/files/2018/02/play-doh-sculpture-641X650.jpg 641W,https://www.188bet appduetsbog.com/files/2018/02/play-doh-sculpture-296x300.jpg 296w,https://www.188bet appduetsbog.com/files/2018/02/play-doh-sculpture-768x779.jpg 768W,https://www.188bet appduetsbog.com/files/2018/02/play-doh-sculpture.jpg 1177w“尺寸=”(最大宽度:365px)100vw,365px" /></p><p>And yes,反应甚至包括垂涎,但并非总是可用的“look for advertising”:<p><p><img class=“AlignCenter wp-image-38719”src=“https://www.duetsbog.com/files/188bet app2018/02/look-for-ad-stop-and-嗅觉-500x650.jpg”alt=“”width=“405”height=“527”srcset=“https://www.duetsbog.com/files/2018/02/look-for-ad-stop-and-嗅觉-500x650.jpg 500w,https://www.188bet appduetsblog.com/files/2018/02/Look-for-ad-stop-and-smell-231x300.jpg 231w,https://www.188bet appduetsbog.com/files/2018/02/look-for-ad-stop-and-气味-768x999.jpg 768W,https://www.188bet appduetsblog.com/files/2018/02/Look-for-ad-stop-and-smell.jpg 786w" sizes="(max-width: 405px) 100vw,405px“/><p><p>I'm not completely considered this qualified as“look for advertising”though.It doesn't direct consumers to the claimed trademark like a "look for the purple cap!" might do.Just looking at the advertising doesn't tell me what type of smell I'm looking for.It's close enough though,其余的证据都很有说服力。<p>so,do you think the evidence was successful?Could the examiner smell what Hasbro was cooking?If you guessed yes,then congrats.The application published on February 27.Now all that is left is to see whether any of Hasbro's competitors file an opposition to the application.</p><p>It's certainly possible that a competitor might feel that providing Hasbro with ownership of the "scent of a sweet,略带麝香味,香草香味,with slight overtones of cherry,combined with the smell of a salted,以小麦为原料的面团“可能会让他们声名狼藉,竞争劣势。In theory,it doesn't seem like granting Hasbro the registration will be problematic,但在实践中,这将取决于孩之宝对其权利的解释范围有多广。<p>but that may be separing the cart before the horse.Let's wait and see how the next 35 days go before we start talking enforcement.</p><p>The post <a rel="nofollow" href="https://www.188bet appduetsblog.com/2018/03/articles/non-traditional-trademarks/the-sweet-smell-of-registration/">The Sweet Smell of Registration</a> appeared first on <a rel="nofollow" href="//www.max2host.com">DuetsBlog</a>.</p> https://www.188bet appduetsbog.com/2018/03/articles/non-traditional-trademarks/the-sweet-嗅觉-of-registration/feed/ NASCAR Brand Gasoline at a Pump Near You? https://www.188bet appduetsblog.com/2017/01/articles/advertising/nascar-brand-gasoline-at-a-pump-near-you/ https://www.188bet appduetsbog.com/2017/01/articles/advertising/nascar-brand-gaspool-at-a-pump-near-you/回复 星期二,31 Jan 2017 14:00:17 +0000 史蒂夫·贝尔德 广告 文章 品牌化 合同 Marketing Non-Traditional Trademarks Sight 嗅觉 Taste 商标 美国专利商标局 联邦注册 汽油 拉纳姆法案 Nascar 使用标本 史蒂夫·贝尔德 Strafford TMEP 904.03(c) 商业用途 http://www.188bet appduetsblog.com/?p=34410 <p>With the Strafford Publications webinar later today discussing the Lanham Trademark Act's "Use in Commerce" requirement,with some of my favorite panelists no less,我一直在想这个话题,即使在休斯顿把汽油灌进我租的车里,德克萨斯州,上周末:所以,人们怎么想?这张照片是不是一个…<p><p>the post<a rel=“nofollow”href=“https://www.duetsbog.com/2017/01/188bet apparticles/advertising/nascar-brand-gastrol-at-a-pump-near-you/”>nascar brand gastrol at a pump near you?在duetsbog上首次出现 <p>今天晚些时候讨论《Lanham商标法》的“商业中使用”要求,<a href=“http://www.188bet appduetsbog.com/2016/12/articles/advertising/a-trademark-use-in-commerce-story-bonobos-buzz-and-a-two-for-one-sample/”>与我最喜欢的一些小组成员不相上下,我一直在想这个话题,即使在休斯顿把汽油灌进我租的车里,德克萨斯州,上周末:<p><p><img class=“AlignCenter size large wp-image-34411”src=“http://www.duetsbog.com/fil188bet appes/2017/01/nascargasolinepump-522x650.jpg”alt=“nascargasolinepump”width=“522”height=“650”srcset=“https://www.duetsbog.com/files/2017/01/nascargasolinepump-522x650.jpg 522w,https://www.188bet appduetsbog.com/files/2017/01/nascargasolinepump-241x300.jpg 241w,网址:https://www.188bet appduetsbog.com/files/2017/01/nascargasolinepump-768x956.jpg 768w“size=”(最大宽度:522px)100vw,522px" /></p><p>So,人们怎么想?does this photograph of a gasoline pump constitute "use in commerce" of the <a href="http://www.nascar.com/">NASCAR</a> trademark and brand in connection with gasoline,属于国际四级?<p><p>NASCAR has all sorys of stufactures that can be<a href=“http://store.nascar.com/”>purched online</a>with it's brand name and trademark on it,but to serve a trademark function (identify,区分,并指出汽油的来源,and to demonstrate proper use in commerce of a word mark (as opposed to non-traditional subject matter like colors and scents — we'll pass on the possibility of taste for this one though),考虑到液体状态,不可能直接在商品上应用标记。<p>NASCAR也有一个令人印象深刻的商标许可计划,该计划比一辆半卡车的联邦商标和服务标记注册保护其许可品牌,but interestingly,目前还没有涉及国际4级或汽油。<p>It appears the closest nascar has come to protecting gasoline in int'l class 4 is through<a href=“http://tsdr.uspto.gov/casennumber=75978821&casetype=serialou no&searchtype=statussearch”>This expired nascar registration<a>for motor oil and automotive greases in int'l class 4.<p>yet,I'm thinking <a 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of Nuts Non-Traditional Trademarks Sight 嗅觉 声音 Taste 触摸 商标 苹果 苹果知识产权 苹果iPhone 6 感觉商标 Mac Startup Chime商标 商店设计布局商标 http://www.188bet appduetsblog.com/?p=29267 艾伦·凯勒,管理负责人,胶囊你用拇指打字有多快?我的高中打字老师会为我的进步感到骄傲。如果我哼唱着写什么的想法,我每分钟会说60个字。不错,很自豪地说,我正在写这篇文章…<p><p>The post<a rel=“nofollow”href=“https://www.duetsbog.com/2015/05/artic188bet apples/trademark/trademark-a-feeling/”>trademark a feeling.<a>appeared first on<a rel=“nofollow”href=“https://www.duetsbog.com”>duetsbog<a><a href=“https://www.duetsbog.com/2015/05/articles/trademark/trademark-a-feeling/“>继续阅读</a> <p>–<a href=“http://www.linkedin.com/in/aaronjkeller”target=“_blank”>Aaron Keller<a>,管理负责人,<a href="http://capsule.us/" target="_blank">Capsule</a></p><p>How fast are you getting at typing with your thumbs?我的高中打字老师会为我的进步感到骄傲。如果我哼唱着写什么的想法,我每分钟会说60个字。不错,我很自豪地说我正在我的苹果iPhone6上写这篇文章,尽管我的拇指很有男子气概,the letters are accommodating.</p><p>Now,让我好奇的是这项工作的成果是值得的。当我终于完成了我的努力,这条信息被发送时的声音。I know the sound,感觉就像一架小型喷气式飞机从我的办公桌上起飞。<p>The sound bring a little rush and a mental reward for all my work and tired thumbs.To me the sound has a feeling attached,成就感。<p>so,在我搜索拥有此声音的实体时,I have explored the world of <a href="http://www.patentlyapple.com/patently-apple/">Apple intellectual property</a>.我找到了Mac Startup Chime的注册商标和商店设计布局的商标。我都很喜欢并且同意应该有一些归属和所有权。<p>但是,nothing on the sound rapidly approaching as I finish this blog post.Perhaps it has been filed and just not obtained yet,or maybe this is a gap in the legal department at Apple (not likely).</p><p>I also have to admit to an anterior motive for finding the intellectual property behind this story.As an author of our next book on <em>The Physics of Brand</em>,我们正在寻找保护知识产权的品牌故事,这些故事围绕着被忽视的意义(声音,taste and touch).</p><p>So,如果你也对完成这篇博文感到兴奋和疑惑,金博宝亚洲娱乐“我知道哪些关于非传统商标的故事,”发表评论。金博宝亚洲娱乐Perhaps we will be able to share your name and story.</p><p>The post <a rel="nofollow" href="https://www.188bet appduetsblog.com/2015/05/articles/trademarks/trademark-a-feeling/">Trademark a feeling.</a> appeared first on 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toasting in switzerland/”>Continue reading</a> <p style=“text-align:justify”><span style=“font-family:calibri”><span style=“color:000000;font-size:medium”>尽管在美国曾经是非法的,苦艾酒现在可以在当地的酒吧里消费。<span><span style=“color:000000;font-size:medium”>.<span style=“color:000000;font-size:medium”>it was a favorite drink of writers and artist such as ernest hemmingway,文森特·梵高,Oscar Wilde and Pablo Picasso.</span><span style="color: #000000;font-size: medium">  </span><span style="color: #000000;font-size: medium">Unfortunately,this green anise-flavored spirit did not fare so well in Swiss Court last week.</span><span style="color: #000000;font-size: medium">  </span><span style="color: #000000;font-size: medium">The Swiss court blocked reservation of "absinthe."</span><span style="color: #000000;font-size: medium">  </span><span style="color: #000000;font-size: medium">It was found to be a generic term along with "La Bleue," or "Fée verte" (translated as "The Green Fairy") which also describe the popular drink.</span></span></p><p style="text-align: justify"><span style="font-family: Calibri"><span style="color: #000000;font-size: medium">These thre<span style="color: #000000"><img class=" wp-image-24180 alignleft" src="http://www.188bet appduetsblog.com/files/2014/08/ABINSTHE.jpg" alt="" width="175" height="252" srcset="//www.max2host.com/files/2014/08/ABINSTHE.jpg 220w,https://www.188bet appduetsbog.com/files/2014/08/abinsthe-208x300.jpg 208w“size=”(最大宽度:175px)100vw,175px“/></span>e terms had previously been registered as trademarks in switzerland in 2010.然而,针对这些注册提出了许多反对意见。他们上周最终被击败。我们将不得不看看这一失败是否会持续下去,或者是否有人向瑞士联邦最高法院提出上诉。<s p an><p style=“text-Align:Justify”><s p an style=“font-family:Calibri”><s p an style=“color:000000;font-size:Medium”>Trying要获得流行酒精饮料的术语“苦艾酒”,在美国很可能会遭遇类似的命运。<span><span style=“color:000000;font-size:medium”>.<span style=“color:000000;font-size:medium”>I found an intent-to-use application for the clever mark ABSINTHE MINDED for beer containing absinthe flavoring on the Principal Register.</span><span style="color: #000000;font-size: medium">  </span><span style="color: #000000;font-size: medium">It would likely be a hit for Saint Patrick's Day.</span><span style="color: #000000;font-size: medium">  </span></span></p><p style="text-align: justify"><span style="color: #000000;font-family: Calibri;font-size: medium">I wonder if Oscar Wilde was drinking absinthe when he penned the quote "Anyone who lives within their means suffers from a lack of imagination."</span></p><p>The post <a rel="nofollow" href="https://www.188bet appduetsblog.com/2014/08/articles/trademarks/absinthe-makers-are-not-toasting-in-switzerland/">ABSINTHE MAKERS ARE NOT TOASTING IN SWITZERLAND</a> appeared first on <a rel="nofollow" href="//www.max2host.com">DuetsBlog</a>.</p> https://www.188bet appduetsblog.com/2014/08/articles/trademarks/absinthe-makers-are-not-toasting-in-switzerland/feed/ The Smell of Fear https://www.188bet appduetsbog.com/2011/10/articles/branding/the-嗅觉-of-fear/ https://www.188bet appduetsbog.com/2011/10/articles/branding/the嗅觉of恐惧/回应 星期二,2011年10月25日04:00:00+0000 Duets Guest Blogger 品牌化 博客作者 Marketing Non-Traditional Trademarks 嗅觉 触摸 亚伦凯勒 Capsule Design Design of Experiences Emotion 情绪 万圣节 http://188bet appduetsbog.default.wp1.lexblog.com/2011/10/articles/uncategorized/the-嗅觉-of-fear/ <p>—Aaron Keller,Principal at Capsule During this time of year there are plenty of fright "experiences" where you can drag a loved one into a heart thumping confrontation of fear.这些经验是精心设计的,参加的人都知道规则,比如“这篇文章不允许角色接触你。”显然其他人会…<p>the post<a rel=“nofollow”href=“https://www.duetsbog.com/2011/10/articles/branding/the嗅觉of fear/”>The嗅觉of fe188bet appar</a>Appeard first on<a rel=“nofollow”href=“https://www.duetsbog.com”>duetsbog</a><a href=“https://www.duetsbog.com/2011/10/ar提克尔斯/品牌/恐惧的气味/“>继续阅读</a> <p>—<em><a href="http://www.linkedin.com/in/aaronjkeller"><span style="color: #c56d30;">Aaron 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you run into something original.soap factory就是这样一个地方。虽然它有独特的方法可以快速无预警地从你身上接收声音,它使用的五种感官比大多数都多。他们散发出一种似乎是恐惧的味道。With the direct connection our sense of smell has to our brains,难怪这件事会让你离开你的生活几年,脸上露出微笑。<p>so the question is,what is the smell,或者更好地说,你怕什么味道?<p><p>The post<a rel=“nofollow”href=“https://www.duetsbog.com/2011/1188bet app0/articles/branding/the嗅觉of fear/”>The嗅觉of fear</a>Appeard first on<a rel=“nofollow”href=“https://www.duetsbog.com”>duetsbog<a><p> https://www.188bet appduetsbog.com/2011/10/articles/branding/the-嗅觉-of-fear/feed/ 关于品牌和商标的贝尔德 https://www.188bet appduetsbog.com/2011/06/articles/trademarks/baird-on-branding-trademarks/ https://www.188bet appduetsbog.com/2011/06/articles/trademarks/baird on branding trademarks/回复 Mon,2011年6月27日00:07:35+0000 史蒂夫·贝尔德 广告 几乎忠告 品牌化 侵权行为 Law西服 Marketing Non-Traditional Trademarks Product Configurations Sight 嗅觉 声音 Taste 触摸 商标 附属 Approval Cease and Desist Letter 连接 D字 描述性商标 Descriptiveness Likelihood of Confusion 权利范围 赞助 Suggestive 暗示商标 http://188bet appduetsblog.default.wp1.lexblog.com/2011/06/articles/uncategorized/baird-on-branding-trademarks/ <p>没有什么比谈论品牌的法律含义更让我享受的了。金博宝亚洲娱乐Our friends at BlackCoffee captured a talk I gave to a group of marketing types a while back,在黑白电影上(谢天谢地)他们优雅地发表了34分钟的摘录,在这里。一些主题i…<p><p>The post<a rel=“nofollow”href=“https://www.duetsbog.com/2011/06188bet app/articles/trademarks/baird on branding trademarks/”>baird on branding&trademarks<a>Appeard first on<a rel=“nofollow”href=“https://www.duetsbog.com”>duetsbog<a><a href=“https://www.duetsbog.com/2011/06/articles/trademarks/baird-on-branding trademarks/“>继续阅读</a> <p><a href=“http://www.blackcoffee.com/blog/2011/06/21/branding trademarks/”><img width=“600”height=“257”src=“http://www.du188bet appetsbog.com/uploads/image/srb.jpg”alt=“”/><a><p>there are't too many things i joven more than speaking a金博宝亚洲娱乐bout the legal implications of branding.<p>our friends a t blackcoffee captured a talk i give to a group of市场营销类型,在黑白电影上(谢天谢地)他们优雅地发表了34分钟的摘录,<a href=“http://www.blackcoffee.com/blog/2011/06/21/branding trademarks/”>这里</a><p><p>some of the topics i discusled include:<p><ul><li><a href=“http://minncle.org/publicationedetail.aspx”?id=809791001“>商标摘要指南</a><li><a href=“http://www.duetsbog.com/2009/04/arti188bet appcles/a-legal-perspective-on-the-pros-and-cons-of-name-styles/”>Spectrum of distinentability<a><li><a href=“http://www.duetsbog.com/2009/05/articles/look before you leap the dangers of not clearing brands before first use/”>when to search and clear建议的品牌名称.<a><li><a href=“http://www.duetsbog.com/2009/04/articles/a-legal-perspective-on-the-pros-and-cons-of-name-styles/more“>建议性和描述性标记.<a><li><a href=“http://www.duetsbog.com/2009/05/articles/staying on the right side of the line suggestive vs描述性/”>staying on the right side of the line</a><li><li><a href=“http://www.duetsbog.com/tags/d word/”>避免使用d-word<a><li><a href=“http://www.duetsbog.com/tags/scope of rights/”>scope of trademark rights<a><li><a href=“http://www.duetsbog.com/tags/likability of confusion/”>likability of confusion<a>-the test of<a href=“http://www.duetsbog.com/articles/infrIngement/“>商标侵权</a><li><li><a href=“http://www.duetsbog.com/articles/non-traditional trademarks/”>non-traditional trademarks</a><li><a href=“http://www.duetsbog.com/2010/11/articles/trademarks/shot in the dark the ppk design trademark/”>Walther P99 and ppk handgun configurations<a><li><a href=“http://www.duetsbog.com/tags/functionality/“>functionality</a>as a bar to trademark protection</li>><ul>><p>I'd love to hear any feedback on the talk.<p>><p>I'd also love to hear from you if you have a group or team that may be interested in having me delivery a talk on trademarks and the legal implications of branding.<p><p>the post<a rel=“nofollow”href=“https://wwww.duetsbog.com/2011/06/articles/trademarks/baird on branding trademarks/“>baird on branding&trademarks</a>appeared first on<a 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rel=“nofollow”href=“https://www.duetsbog.com/2011/0188bet app2/articles/trademarks/webinar on non-traditional trademarks sound color shape scent more/”>webinar on non-traditional trademarks,Sound,颜色,形状,气味和更多</a>首先出现在<a rel=“nofollow”href=“https://www.duetsbog.com”>duetsbog188bet app</a><p><a href=“https://www.duetsbog.com/2011/02/articles/trademarks/webinar on non-trademarks sound color shape scent more/”>continue reading</a> 我很高兴在2月8日星期二与您分享,2011,我说的是我最喜欢的主题之一金博宝亚洲娱乐,<a href=“http://www.duetsbog.com/articles/non-tradit188bet appional trademarks/”>non-traditional trademarks<a>,与我的朋友们一起<a href=“http://www.finnegan.com/linda mcleod/”>linda mcleod</a>of finnegan henderson and<a href=“http://www.kilpatrick townsend.com/en/whoou-weou-are/professionals/f/feingoldstephen14664.aspx”>stephen feingold<a>of kilpatrick townsend,在斯特拉福德出版社举办的网络研讨会上,股份有限公司。The webinar begins at 1:00 PM EST and Noon CST.注册详情<a 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appduetsblog.default.wp1.lexblog.com/2010/12/articles/uncategorized/a-dickensian-portrait-of-christmas-day/ 丹·凯利,律师,我经常认为抄写员比仔细研究查尔斯·狄更斯的一些作品做得更糟。也许对大多数抄写员来说,这个模型太冗长了,尤其是广告和营销文案,but he could paint a picture with words.[t]在屋顶上铲走的人是…<p><p>t he post<a rel=“nofollow”href=“https://www.duetsbog.com/2010/12/articles/food/a-dickensian-pit188bet appalt-of-christmas-day/”>a dickensian pitalt of christmas day</a>appeared first on<a rel=“nofollow”href=“https://www.duetsbog.com”>duetsbog<a><a href=“https://www.duetsb”Log.com/2010/12/Articles/Food/A-Dickensian-Portrait-of-Christmas-Day/“>Continue reading<A> 丹·凯利,律师</p><p>我经常认为,抄写员比仔细研究查尔斯·狄更斯的一些作品做得更糟。也许过于冗长了大多数抄写的模型,尤其是广告和营销文案,but he could paint a picture with words.</p><blockquote><p class="Sx0x1">[T]he people who were shovelling away on the housetops were jovial and full of glee;calling out to one another from the parapets,and now and then exchanging a facetious snowball–better-natured missile far than many a wordy jest–laughing heartily if it went right and not less heartily if it went wrong.鲍尔特的商店还半开着,果园主在他们的荣耀中容光焕发。There were great,round,pot-bellied baskets of chestnuts,形状像快乐的老绅士的马甲,lolling at the doors,在他们的暴饮暴食中跌跌撞撞地走上街头。金博宝 app有红润的,brown-faced,宽广的西班牙修士,在她们走过的时候,从架子上肆无忌惮地向她们眨着眼睛,端庄地瞥了一眼挂着的槲寄生。There were pears and apples,clustered high in blooming pyramids;有一串葡萄,制造的,in the shopkeepers' benevolence to dangle from conspicuous hooks,that people's mouths might water gratis as they passed;有成堆的filberts,长满苔藓和棕色,回顾,在他们的芬芳中,古老的林间漫步,在枯叶中舒展脚踝;there were Norfolk Biffins,乳鸽和黑皮肤,setting off the yellow of the oranges and lemons,而且,他们多汁的人非常紧凑,急用纸袋乞求回家,晚饭后吃。金鱼和银鱼,set forth among these choice fruits in a bowl,虽然是一个呆滞的血腥种族的成员,似乎知道发生了什么事;而且,一条鱼,在他们的小世界里,在缓慢而无激情的兴奋中呼吸着。<p class=“sx0x1”>The grocers'!哦,杂货店!近乎封闭的with perhaps two shutters down,or one;但通过这些缺口,我们可以看到这样的一瞥。不仅如此,柜台上的天平发出了欢快的声音,或者是绳线和滚轴如此轻快地分开,或者罐子像变戏法一样上下摇晃,or even that the blended scents of tea and coffee were so grateful to the nose,或者说葡萄干是如此丰富和稀有,the almonds so extremely white,肉桂的枝条又长又直,其他的香料很好吃,the candied fruits so caked and spotted with molten sugar as to make the coldest lookers-on feel faint and subsequently bilious.Nor was it that the figs were moist and pulpy,或是法国李子在装饰精美的盒子里微微脸红,或者说所有的东西都很好吃,穿着圣诞礼服;but the customers were all so hurried and so eager in the hopeful promise of the day,他们在门口互相撞倒,崩溃的柳条篮子,把他们买的东西放在柜台上,然后跑回来把它们拿回来,and committed hundreds of the like mistakes,in the best humour possible;杂货商和他的人民是如此的坦率和新鲜,以至于他们把围裙系在背后的那颗光滑的心可能是他们自己的,一般检查时穿在外面,如果他们选择的话,圣诞节的黎明就要来临了。<p><p class=“sx0x1”>but soon the steeples called good people all,to church and chapel,他们走了,穿着最好的衣服在街上成群结队,金博宝 app和他们最快乐的脸。And at the same time there emerged from scores of bye-s金博宝 apptreets,车道,and nameless turnings,无数人,带着他们的晚餐去面包店。看到这些可怜的狂欢者,精神上似乎很感兴趣,因为他站在一个面包师的门口,旁边有史高基,当他们的人经过时,脱掉被子,从他的火把里把香撒在他们的晚餐上。And it was a very uncommon kind of torch,for once or twice when there were angry words between some dinner-carriers who had jostled each other,他从里面往他们身上滴了几滴水,and their good humour was restored directly.因为他们说,在圣诞节吵架真是可耻。原来是这样!上帝爱它,so it was!</p></blockquote><p>Difficult not to drool on the page while reading such passages.</p><p>Merry Christmas to one and all!</p><p>The post <a rel="nofollow" href="https://www.188bet appduetsblog.com/2010/12/articles/food/a-dickensian-portrait-of-christmas-day/">A Dickensian Portrait of Christmas Day</a> appeared first on <a rel="nofollow" href="//www.max2host.com">DuetsBlog</a>.</p> https://www.188bet appduetsblog.com/2010/12/articles/food/a-dickensian-portrait-of-christmas-day/feed/ 品牌信号:品牌认同的基石 https://www.188bet appduetsbog.com/2010/01/articles/trademarks/brand-signals-the-building-blocks-of-brand-identity/ https://www.188bet appduetsbog.com/2010/01/articles/trademarks/brand标志着品牌标识的构建块/评论 星期二,19 Jan 2010 04:00:21 +0000 Duets Guest Blogger 品牌化 博客作者 Marketing Non-Traditional Trademarks 产品包装 Sight 嗅觉 声音 Taste 触摸 商标 Big Mac Brand Consultants 品牌信号 品牌策略师 Branding Strategies 品牌 burger king 按类别 可口可乐 Collectively Corona 安然公司 快餐 金色拱门 个别地 马克·加拉赫 McDonalds 明确地 温迪 http://188bet appduetsblog.default.wp1.lexblog.com/2010/01/articles/uncategorized/brand-signals-the-building-blocks-of-brand-identity/ 品牌通过一系列信息传递系统(如广播广告)与世界交流,网站,公司代表和产品互动。These systems utilize brand signals to communicate.虽然这些信号通常采用品牌名称和标识的形式,they can also extend into sight,声音,触摸,味道,气味或甚至行动…<p><p>The post<a rel=“nofollow”href=“https://www.duetsbog.com/2010/188bet app01/articles/trademarks/brand signals the building blocks of brand identity/”>brand signals:the building blocks of brand identity</a>appeared first on<a rel=“nofollow”href=“https://www.duetsbog.com”>duetsbog</a><p href=“https://www.duetsbog.co”M/2010/01/Articles/Trademarks/Brand表示品牌标识的构建块/“>Continue reading</a> 品牌通过一系列信息传递系统(如广播广告)与世界交流,网站,公司代表和产品互动。These systems utilize brand signals to communicate.虽然这些信号通常采用品牌名称和标识的形式,they can also extend into sight,声音,触摸,味道,气味或甚至行动,如品牌仪式。<p>Brand signals are far more than an美学贴面。They turn abstract meaning into tangible cues,让消费者更好地浏览市场。用作容器,these signals carry learned and associative meaning.这一意义通常是由品牌所有者灌输的,并由受众进一步强化。品牌信号的内涵随着时间的推移而演变,无论是品牌拥有者还是它的受众,都会用新的意义来取代原有的意义。例如,two well know brand signals that once represented something very different than they do today,安然公司的名称和标志。最初的含义被消费者对“安然”的新理解所取代。最有效的品牌使用一系列广泛的信号来管理消费者的期望。其中许多都是由品牌所有者及其受众共同创作的。These signals communicate on multiple levels: Specifically and Categorically,单独和集体。<p><img height=“444”width=“450”src=“http://www.duetsbog.com/uploads/image/bla188bet appckcoffee.bmp”alt=“/><p><i>specifically and categorically.<i><br/>when a signal is specific to a given br and,it directly equates to that brand: The names McDonald's and Big Mac directly equate to the McDonald's brand as do the golden arches and Ronald McDonald.Yet,我们还按类别识别品牌信号。这些信号按类型表示品牌。我们将黄色和红色配色方案与快餐/汉堡类联系起来。你有没有注意过麦当劳,Burger King and Wendy's all share the same color scheme?巧合?麦当劳(首次上市)建立了一个配色方案,该方案为几代人定义了快餐汉堡联合类别。<p><i>individually and collectually.<i><br/>some br and signals carried enough meansion to hold up individually such a s a company's name,its logo or even an iconic shape.可口可乐的“轮廓瓶”就是这样,它有着独特的曲线,它是世界上公认的标志之一。其设计使其能够在黑暗中被识别,并且其形状能够即使坏了,一目了然;独特的瓶子设计确保可口可乐永远不会与竞争对手混淆。<p>Other brand signals collaborally work.一片石灰一片一片一片也没用。However,当它装饰着透明啤酒瓶的瓶颈时,the lime says Corona!Add a tropical beach and it screams!</p><p>Of course,individual signals can contribute to the collective,分类信号有助于具体的。Be they specific or categorical,个人或集体,并非所有的品牌信号都是有意创建的。随着时间的推移,许多人与品牌相关或等同于品牌。这些信号的价值不低于品牌所有者有意开发的信号。日冕石灰仪式不是由日冕创造的,but rather a California bartender who,1981年,made a bet with his buddy that he could start a trend.科罗娜可能没有开始石灰仪式,他们可能不合法拥有它,但他们受益于这一众所周知的品牌信号。.<p>您自己的品牌可能有信号扩展到其名称和标志之外。通过识别和提炼这些信号,你的品牌可以开始拥有这些心理暗示,与你的受众建立一个更吸引人的品牌体验。<p>-<a href=“http://www.blackcoffee.com/why blackcoffee/brand expressions/mark gallagher”>mark gallagher</a>,Brand Expressionist®at<a href=“http://www.blackcoffee.com”>blackcoffee</a>?。</p><p>the post<a rel=“nofollow”href=“https://www.duets188bet appbog.com/2010/01/articles/trademarks/brand signals the 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