因为“深盘”是对一种善的特征(即，披萨),there was no question the mark was descriptive. Accordingly,Little Caesars sought to register the mark based on acquired distinctiveness under Section 2(f) of the Lanham Act. To do so,小凯撒需要证明“相关公众理解标识作为识别产品来源(即，最初的意义是这些货物来自凯撒大帝)，而不是产品本身(即，那是披萨)。
trademark. The fourth largest pizza chain argued that the applied for mark "DEEP!DEEP!DISH PIZZA" should be viewed in light of its "family" of double word marks with explanation marks. Unfortunately,the Board found that Little Caesars did not meet the substantial burden of showing such a family of marks. Mere ownership of marks is not enough.
董事会讨论了先前的一项决定，在该决定中，他们拒绝了一家公司通过对CREAMSICLE标志的所有权来对一系列标志进行索赔，FUDGSICLE和FRUITSICLE等。在联合食品公司。v。舍伍德地中海。印度河。177年U.S.P.Q.279 (TTAB 1973)。
You might ask what is a family of marks that has been recognized. The Board observed that the common characteristics of a family of marks is typically the same suffix or prefix. The most famous is probably the "MC" family of marks owned by McDonald's. For example,公司拥有:
What is your favorite "family" of marks? Or,你认为什么应该被认为是一个“家庭”的标志?